Piergiorgio and Keith in the moment of their first meeting
East Village NY – winter 1988
“We met quite randomly on a sidewalk in the East Village. I was a young student from Pisa, passionate about art, Keith was at the peak of his career and I recognized him immediately and I approached him, I said goodbye and invited him to do something important in Italy. The next day I was in his studio and we started working on the creation of “Tuttomondo”
(Piergiorgio Castellani, 2012)
The 1989 in Pisa
In 1989 the Castellani Family invited Keith Haring to Pisa to realize what would become one of his most important, permanent public works, the monumental mural “Tuttomondo”.
On that occasion, the artist gave the family a wine label he had designed for the house wine of a friend’s restaurant, hoping that one day it could be used for a prestigious wine produced in Tuscany.
Today, more than 30 years later, this project finds its realization thanks to a special commemorative cuvee produced by the Castellani family in one of its best vineyards, in the Tenuta di Ceppaiano on the Tuscan coast.
A special thanks goes to the Keith Haring Foundation which granted the use of the label design.